Real strategy. Senior expertise. Results you can measure. I've spent 15 years leading content strategy and SEO for some of Australia's most recognised tech and SaaS brands. I'm the SEO and content marketing partner for brands that are done with agencies that just send generic reports and expect you to understand it all. I also help teams build real, working confidence with AI.
Instead of jumping straight to the deliverables, I lead with thinking.
I audit, research and build strategies that are grounded in how your buyers actually search. Then I help you execute.
You always work directly with me - a senior strategist and writer. Every recommendation comes with a clear rationale. And you leave every conversation knowing more than when you walked in.
Some businesses need sharper SEO and content that actually hits its targets. Others just need real, working knowledge of AI. I help with either — sometimes both.
Full-service SEO strategy. Audits, keyword research, competitor analysis, content planning and ongoing consulting. No guesswork, just clear strategic thinking.
Strategy-led content built to rank. Blogs, long-form guides, website copy and editorial work developed from the strategy we build together. Every piece targets the right query and speaks to the right buyer.
Web copy, campaign copy, eBooks, email sequences, case studies, video scripts and thought leadership. Clear, purposeful writing that earns attention and drives action.
A one-off session built around your work for you or your whole team. We'll look at what Claude can do, practice prompting properly, and set you up with the confidence to get going.
Bespoke Claude skills and workflows for the tasks that eat your time. Starts with a discovery session to map the job and confirm it's a genuine fit, then a built, tested workflow you can run yourself.
When you work with me, you work with me. There's no account manager relaying your brief, no junior writer delivering the work, no guessing whether the person who pitched for your business is the same person writing your content.
I bring the strategic rigour of an agency - audience research, SEO analysis, content architecture - and the speed and directness that comes from working with one experienced person rather than a hidden team.
With 20+ years' content experience across SaaS, fintech, logistics, education and B2B, I spend less time getting up to speed and more time doing the work.
That's me. I'm your account manager, your SEO strategist and your content writer. I take your brief and build your strategy. No handoffs. No juniors learning on your account.
I don’t start producing content until I understand your market, your buyers and what organic growth actually looks like for your specific business.
I explain every recommendation. If something in search changes and it affects your strategy, you hear it from me first, with context.
We've helped technology brands compete in some of the most contested digital markets globally.
A sample of what I've delivered.
Adobe had one global site, a huge opportunity in India, and awareness levels that were not where they needed to be. I built the full SEO and localisation strategy from scratch: Indian keyword research, content for local festivals and events, and optimisation of existing pages for the local audience.
"Working with Jen far exceeded my expectations. It’s very rare to get results that are so effective and so fast. She solved the issues most agencies struggle with. Her SEO expertise was able to deliver impressive results when launching a new Indian market site, with a huge increase in visitors and ranking keywords, as well as SERP features. And all in under a year."
PayPal needed to shift the positioning of their eCommerce research from enterprise to SMBs across Australia. I built the campaign messaging, developed the full content suite, and delivered everything from the landing page to ad copy, LinkedIn posts, emails, and sales enablement material.
"Jen managed the tight project deadlines exceptionally well, often delivering drafts and proofs weeks ahead of schedule. The campaign was well received by the business, with positive feedback highlighting its impact and execution."
No paywalled frameworks or recycled content. Just useful stuff to help you grow and learn.
AI search has changed how buyers find you and most sites aren't set up to be part of the answer. Take this free 3-minute quiz to see how you score across the four pillars that drive AI visibility: structure, foundations, authority and strategy.
Learn the ins and outs of SEO content done right and access my AI-powered SEO and content writing workflows so you can put everything into practice right away. It's learning and workflows built around people who want to keep getting sharper at this.
No pressure. No jargon.
Just a straight conversation about where you are and where you want to get to.
