SEO
5 ways to build your website’s credibility
Before you spend another hour on keyword research, check whether your site actually looks trustworthy. Five fixes, none of which need a developer or a single keyword.
31 July 2026
I’m a writer and content marketing strategist based in Newcastle, Australia.
20+ years in content. 15+ in SEO. 10+ in UX. (Concurrent, not cumulative.) Special interests in AI/human workflows, AI search, customer experience and engagement, and CRO. This space exists for me to share what I do, how I do it, what I’ve learnt, why it matters, and anything interesting that’s caught my attention.
I’m an AI enthusiast and an AI doomer (because being just one would be too comfortable) and love exploring ways to improve work quality, streamline process and just make life easier with AI.
Before you spend another hour on keyword research, check whether your site actually looks trustworthy. Five fixes, none of which need a developer or a single keyword.
Title tags, meta descriptions and alt text are quietly costing you clicks and rankings – and none of it needs a developer. A single-sitting fix (or a good excuse to step away from your real to-do list for a bit).
Keyword cannibalisation isn’t always the villain SEOs make it out to be. Learn what actually causes it, the myths worth ignoring, and a clear page-level strategy to fix it when it matters.
No paywalled frameworks or recycled content. Just useful stuff to help you grow and learn.
AI search has changed how buyers find you and most sites aren't set up to be part of the answer. Take this free 3-minute quiz to see how you score across the four pillars that drive AI visibility: structure, foundations, authority and strategy.
Follow me on LinkedIn or subscribe to my monthly-ish LinkedIn newsletter, Two Cents. (Or both...)
