Real work. Real results.

Want to see what I can help you achieve? Here's just a small selection of projects to explore.

Achieve great things with expert content marketing

SAAS / INDIA MARKET / SEO AND LOCALISATION 

Adobe Express India 

Adobe had one global site, a huge opportunity in India, and awareness levels that were not where they needed to be. I built the full SEO and localisation strategy from scratch: Indian keyword research, content for local festivals and events, and optimisation of existing pages for the local audience. 

Massive increase 

in traffic from India 

Huge visibility gains 

on audience-specific keywords 

Targets exceeded 

in under a year 

Read the Adobe case study → 

"Working with Jen far exceeded my expectations. It’s very rare to get results that are so effective and so fast. She solved the issues most agencies struggle with. Her SEO expertise was able to deliver impressive results when launching a new Indian market site, with a huge increase in visitors and ranking keywords, as well as SERP features. And all in under a year." 

Nishanth Stephen

Senior SEO Manager (APAC), Adobe

FINTECH / CONTENT MARKETING / SMB 

PayPal eCommerce Index

PayPal needed to shift the positioning of their eCommerce research from enterprise to SMBs across Australia. I built the campaign messaging, developed the full content suite, and delivered everything from the landing page to ad copy, LinkedIn posts, emails, and sales enablement material. 

31M+ 

Total impressions 

1.2M+ 

Clicks 

940K+

Page views

600K+

Unique visitors

Read the PayPal case study → 

"Jen managed the tight project deadlines exceptionally well, often delivering drafts and proofs weeks ahead of schedule. The campaign was well received by the business, with positive feedback highlighting its impact and execution."

Lara Allgood

Marketing Manager, PayPal 

SAAS / LOGISTICS / EMAIL MARKETING 

Sendle activation

Sendle’s welcome emails were a mess of mixed styles, repeating messages and no clear flow. New sign-ups weren’t activating. I rebuilt the entire onboarding series and, within 30 days, activation time dropped from 97 days to 8.

1,200%

activation improvement

325%

improvement in engagement

30 days

to results

Read the Sendle case study → 

"Jen wowed us with great results on every project we threw at her. It’s rare to find someone who can adapt to a client’s needs so well. She fits in as an extension of our internal marketing team." 

Jessica Turnbull

Director of Marketing and Communication, Sendle

FINTECH / CONTENT STRATEGY / THOUGHT LEADERSHIP

Glider

Fintech startup Glider had a bold vision for Australia’s bill payment experience and a CEO with a lot to say. I built a content strategy to match – white paper, long-form articles, opinion pieces, LinkedIn ads and an executive video series – to establish them as thought leaders in payment communications.

Strong engagement

for a new solution
Read the Glider case study → 

"Jen's expertise in creating content strategies is impressive. She has delivered high-quality content, resulting in strong LinkedIn content engagement. She's easy to work with, responsive to the client's needs, and timely in her deliverables. Moreover, she has a strong understanding of tech and fintech topics, and her writing is excellent."

Vanessa Lennon

Head of Marketing, Glider

Want to add your results to this page?

Get in touch and let's discover what we can achieve together.

Get in touch
Real work, real results