Want to see what I can help you achieve? Here's just a small selection of projects to explore.
Adobe had one global site, a huge opportunity in India, and awareness levels that were not where they needed to be. I built the full SEO and localisation strategy from scratch: Indian keyword research, content for local festivals and events, and optimisation of existing pages for the local audience.
"Working with Jen far exceeded my expectations. It’s very rare to get results that are so effective and so fast. She solved the issues most agencies struggle with. Her SEO expertise was able to deliver impressive results when launching a new Indian market site, with a huge increase in visitors and ranking keywords, as well as SERP features. And all in under a year."
PayPal needed to shift the positioning of their eCommerce research from enterprise to SMBs across Australia. I built the campaign messaging, developed the full content suite, and delivered everything from the landing page to ad copy, LinkedIn posts, emails, and sales enablement material.
"Jen managed the tight project deadlines exceptionally well, often delivering drafts and proofs weeks ahead of schedule. The campaign was well received by the business, with positive feedback highlighting its impact and execution."
Sendle’s welcome emails were a mess of mixed styles, repeating messages and no clear flow. New sign-ups weren’t activating. I rebuilt the entire onboarding series and, within 30 days, activation time dropped from 97 days to 8.
"Jen wowed us with great results on every project we threw at her. It’s rare to find someone who can adapt to a client’s needs so well. She fits in as an extension of our internal marketing team."
Fintech startup Glider had a bold vision for Australia’s bill payment experience and a CEO with a lot to say. I built a content strategy to match – white paper, long-form articles, opinion pieces, LinkedIn ads and an executive video series – to establish them as thought leaders in payment communications.
"Jen's expertise in creating content strategies is impressive. She has delivered high-quality content, resulting in strong LinkedIn content engagement. She's easy to work with, responsive to the client's needs, and timely in her deliverables. Moreover, she has a strong understanding of tech and fintech topics, and her writing is excellent."
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